SIGNATURE HAIRCARE

This shoot for Signature Haircare was built around a hunting-inspired concept, with the styling and location giving the images a more character-led feel than a standard product shoot.

The focus was on showing the finished result of the hair products after styling, while keeping the photography centred on the model and the overall look rather than making the product itself feel overly staged.

I approached the shoot with the intention of balancing fashion imagery with clear detail in the hair, so the final set still showed the result of the styling in a way that felt natural within the concept.

Shot in Macclesfield, the project gave me the chance to work around a strong visual theme while keeping the images useful for the brand.